Firstronic LLC

About Firstronic LLC

Growing is one thing. Reshoring is another thing entirely. Many manufacturers in the Americas that lost business to other regions of the world during the global recession have since won back some of that very same business. And the trend is generating excitement across the manufacturing sector. How is this possible? Most successful reshorers will point to differentiators like technology, quality, reliability and collaborative supply-chain relationships as significant factors in regaining customers.

Firstronic LLC, a leading electronics manufacturing services (EMS) company, is an example, a self-professed “poster child” for how manufacturers can reverse offshoring trends. The company points to Plex Cloud ERP as a key part of its competitive strategy.

“Firstronic doubled its revenue and reshored contracts equating to 300% growth.”

Within just one year of launching Plex, Firstronic doubled its revenue and reshored contracts that equate to a 300 percent growth in business. Most importantly, a doubling of inventory turns will allow the manufacturer to maximize its cash flow while increasing its profitability.

Grand Rapids, Michigan-based Firstronic LLC is an electronics manufacturing services (EMS) provider serving automotive, aerospace, commercial and industrial tier ones and OEMs. The company is ISO 9001:2008 and ISO/TS16949 registered.

Firstronic’s goals include optimizing time-to-market, providing premium quality workmanship and minimizing costs. Its vision for the future is to achieve controlled growth while maintaining service and quality levels comparable with tier ones.

Recognizing that its ability to provide high quality service at a competitive cost was going to drive a record number of new project launches over the coming year, the company re-evaluated its infrastructure and information system capabilities. Management realized that in order to manage expected growth, it would need to enhance its proprietary program management automation and MRP tools with a more robust, integrated ERP system.

The Search Was On

Firstronic searched for cloud ERP solutions, realizing that only cloud models could provide the scalability the company needed without burdening internal IT resources.

Company leaders narrowed their choices down to Plex Cloud ERP, Epicor and SAP – which they viewed as the best cloud ERP solution providers. After viewing demos of the solutions and talking with current users of all three, they selected Plex.

Smooth, Speedy Launch

With a large number of production start-ups scheduled for that year, Firstronic set an aggressive launch deadline of four months. According to materials manager and launch leader David Alexander, the implementation went even smoother than expected.

“We were ready with back-up processes on the day of ‘go-live,’ but the cutover was so smooth we hardly needed them,” he explained. “We pretty much just stopped the unnecessary functions in the old system and started the new one with no delays or duplication of effort.”

A Fit for PCB Assemblers

Alexander noted the reasons why Firstronic selected ERP from the Plex Manufacturing Cloud over its larger competitors.

“I have implemented several ERP solutions before, so I knew what to look for in terms of ease of implementation, user interfaces, flexibility, and overall functionality,” he said, “and Plex best met these requirements. For example, the solution easily manages the complex bill of material (BOMs) associated with PCB assemblies.”

Plex’s sophisticated BOM capabilities allow Firstronic to smoothly manage each product line with its hundreds of part numbers and hundreds more sub-part numbers. The solution is robust enough to provide Kanban releases, something the previous ERP could not do.

Plex also supports the complexity of setups for automated PCB assemblies. It easily tracks the many parts that go into each PCB, and its checksheets and control plans ensure correct setup of Firstronic’s hundreds of part reels, each containing up to 10,000 parts.

All critical requirements are built into the checklists that employees must complete before any assembly job is run. Plex randomizes the details on the checksheets, ensuring they are carefully reviewed for each job. If the associated checksheet isn’t completed for each operation, production stops and the checksheet refers the worker back to the appropriate FMEA. This prevents any quality issues or production delays.

“The FMEAs and control plans enabled by Plex represent functionality I’ve never seen another ERP solution provide,” said President and COO Rick Herndon. “It is simple for us to present these documents as required by auditors and customers, and everyone is consistently pleased with their robustness.”

Supply Chain Integration

Success in the EMS industry requires tight integration with many component suppliers. Plex Cloud ERP allows Firstronic to smoothly manage hundreds of supply chain communications and transactions each day.

For example, new engineering change requests (ECRs) come in rapidly, and Plex allows the company to react quickly despite the huge volume. Firstronic is able to handle EDI releasing to suppliers right off the shop floor. Also, suppliers and customers can use Plex’s web-based portals to monitor plans and operations in real time, reducing the need for tedious phone calls and emails.

Plex Cloud ERP as a Differentiator

Since launching Plex Cloud ERP, Firstronic has smoothly ramped pre-production and is migrating to volume production with six new customers – all of which either selected Firstronic over competitors from regions outside America, or returned to America business that they’d previously off-shored.

The new contracts translate into hundreds of thousands of units per product line. Once the new programs fully ramp up, Firstronic will have grown its business by more than 300 percent.

“Our reshoring strategy is simple,” explained CEO John Sammut. “We focus on what we can offer that nobody else can. We know we can’t compete on labor costs, so we don’t try.”

“Our differentiators have become better shop floor controls, advanced technology, speed-to-market and flexibility – all things that Plex helps to make possible.”

Its new ERP was even part of the sales pitch that Firstronic used to win over its customers. As soon as it launched Plex Cloud ERP, the company began showing the ERP solution to potential customers, many of whom were in the process of launching Plex themselves.